Direct Add to Cart
Let customers purchase directly from the AI chat — select variants, add to cart, and check out without ever leaving the conversation.
From Chat to Cart
Watch a customer discover a product, pick their options, and add to cart — all without leaving the conversation.
UrbanRunner Pro
Premium running sneakers
$129
Color
Size
Interactive moment
Mini cart confirmation
Show the Moment Chat Becomes Cart
Make the conversion visible: variant selection, add-to-cart action, cart badge increment, and mini-cart confirmation.
Three Steps to a Frictionless Sale
From product recommendation to cart — all inside the conversation.
AI Recommends
The AI assistant surfaces products that match the customer's needs directly in the conversation.
Select Variants
Customers pick size, color, and other options right inside the chat — no page navigation required.
One-Tap Purchase
A single tap adds the item to their cart and they continue shopping or head straight to checkout.
Everything Customers Need to Buy Instantly
A complete in-chat purchasing experience that keeps customers engaged and converting.
Variant Selection
Size, color, quantity — customers choose product options directly in the chat interface without navigating away.
Cart Integration
Items added through the AI assistant sync in real-time with the store's cart, keeping everything in one place.
Checkout Continuity
When customers are ready, they transition seamlessly from conversation to your store's native checkout flow.
Multi-Product
Customers can add multiple items across categories in a single conversation — building their perfect cart effortlessly.
The Impact of Frictionless Commerce
When you remove the barriers between discovery and purchase, the numbers speak for themselves.
3–5×
Conversion lift
vs. traditional product pages
60%
Reduced friction
fewer steps to purchase
40%
Fewer abandoned carts
with in-chat checkout
< 30s
Faster purchase time
from discovery to cart
Let Customers Buy Where They Chat
Remove every barrier between product discovery and purchase. Direct add-to-cart from AI chat — powered by Brambles.ai.
Explore What Works With Direct Add to Cart
Brambles features are designed to work together across content, chat, discovery, and checkout.
AI Product Discovery
Replace broken search and filters with natural-language product discovery.
Learn more PublishersAI Cart Handoff
Publisher chat can hand ready-to-buy readers to merchant sites with carts already assembled.
Learn more BothNative Mobile Shopping
Use app-like mobile sheets, swipe gestures, and one-tap actions for phone shoppers.
Learn more RetailersAI Customer Service
Handle order, shipping, return, and product questions inside the same shopping assistant.
Learn more