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Publisher Feature

AI Cart Handoff

Turn publisher chat recommendations into preloaded merchant carts. Readers get the products they discussed, merchants get high-intent traffic, and publishers keep the affiliate path intact.

Related: AI shopping chat · Affiliate revenue · Retailer direct add to cart

See It In Action

From Article Chat to Ready Cart

Brambles can move a reader from advice to a merchant cart without forcing them to rebuild the shopping list product by product.

GearGuide Daily
Cart handoff

Best Rain Gear for a 3-Day Hiking Trip

Article context: waterproof layers, packs, and budget picks

Build me a cart for this trip under $300.
How It Works

A Better Click-Out Than a Product Link

01

Reader asks on your article

The publisher chat understands the guide, comparison, or deal page the reader is already viewing.

02

AI assembles a cart

Brambles selects products, variants, quantities, and the best merchant path instead of sending a single generic link.

03

Merchant cart opens preloaded

The reader lands on the merchant site with the recommended items ready for review or checkout.

Capabilities

Built for Publisher Commerce

The cart is not a checkout replacement on the publisher site. It is a stronger bridge from publisher discovery to merchant purchase.

Multi-Item Cart Prefill

Build a cart from the whole conversation: bundles, kits, comparison winners, and article-specific recommendations.

Affiliate-Safe Handoffs

Preserve tracking and attribution while moving shoppers from publisher discovery to merchant checkout.

Context-Aware Merchants

Route readers to merchants that fit availability, category, geography, and the publisher's monetization setup.

Higher-Intent Click-Outs

A cart handoff carries more purchase intent than a normal product click, making every outbound session more valuable.

Why It Matters

Product Discovery Should Carry Intent Into Checkout

Plain affiliate link

  • xReader clicks one product at a time
  • xBundle context is lost at the merchant site
  • xVariants and quantities still need to be rebuilt
  • xLower signal than a cart-ready shopping session

Brambles cart handoff

  • Reader leaves with a cart assembled from the chat
  • Merchant receives high-intent traffic
  • Publisher attribution remains part of the handoff
  • The experience feels agentic without hosting checkout

Make Every Publisher Click-Out More Cart-Ready

Add cart handoff to your AI shopping chat and give readers a cleaner path from editorial intent to purchase.