StackSocial's September 2026 Launch with Brambles.ai
The September 2026 StackSocial launch brought Brambles.ai chat to product pages. Explore the catalog-question use case and Cat Martin's perspective.
In September 2026, StackSocial launched Brambles.ai chat on its product pages. The launch experience gave
shoppers a way to ask product questions with answers drawn from StackSocial's own catalog.
On stacksocial.com
Video from the September 2026 launch package.
The launch addressed products that take time to explain: lifetime access, bundles and unfamiliar software.
The questions went beyond a product name to which option fit, how two options differed and what the buyer
would receive.
Cat Martin, VP of Commerce at StackCommerce:
StackSocial sells a lot of things that take time to explain - lifetime access, bundles, unique software
that's new to most people. Our customers ask really specific questions about our products, and for a long
time the best we could do was write more copy and hope we covered it. Brambles.ai lets us actually answer
the questions and provide the relevant information directly to the customer.
— Cat Martin, VP of Commerce, StackCommerce
The shopping questions behind the launch
The product-page experience was designed to address questions such as:
- Which one is right for me?
- How do these two compare?
- What do I actually get?
The launch put conversation beside the product information so shoppers could ask follow-up questions
without starting a separate search.
Why this fit
The September launch focused on questions about StackSocial's own products on its own product pages.
Thank you to Cat Martin and the StackCommerce team for the work that brought the experience to launch.
Learn more about StackSocial. If you run a deal site, a brand storefront, or a
publisher catalog and want to evaluate on-site AI chat for your own site, talk to us.
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