RebatesMe Partners with Brambles.ai to Launch Remmee

Today RebatesMe is partnering with Brambles.ai to launch Remmee, the first AI shopping assistant built natively into a cash back rewards site. Remmee is live now for every RebatesMe member at

RebatesMe has returned more than $230 million to shoppers since 2013. That is the platform members already trust to find a store, confirm the rate, and get paid. Remmee puts an assistant inside that same path, so the answer already has the cash back in it.

Members describe what they want in everyday language. Remmee compares cash back rates across RebatesMe’s catalog, helps them narrow to the right product, and answers follow-up questions in the same conversation. Nothing to download. Nothing to switch on. Members stay signed in, shop the way they always have, and still earn cash back on the purchase.

What Remmee actually does

Cash back sites already know how to pay members. The hard part has been the gap between “I know what I want” and “I know which store, which offer, and which rate.” Those three answers usually live in three different places.

Remmee collapses them into one thread. A member can ask:

• Show me the best cash back on wireless headphones under $150.
• Where can I get the highest rebate on a new espresso machine?
• Compare cash back rates for Nike vs. Adidas running shoes.

Remmee does the comparison across RebatesMe’s network of more than 10,000 merchants in 30-plus countries, then stays in the conversation while the member sharpens the ask.

Every rate it quotes is a rate the member can actually earn. Answers come from RebatesMe’s approved merchant catalog, not from the open web, so the offers are current, trackable, and tied to the same attribution members already use.

Why this is a first

Shoppers are starting with a question more often than they start with a search box. Most of the AI answers they get, though, live somewhere else: a chatbot, a browser sidebar, a destination that does not know the member, does not know the rate, and cannot complete the earning path.

RebatesMe is the first rewards platform to meet that behavior on its own site. Research, comparison, and the decision now happen in one place, on a platform with more than 2.6 million members across 30-plus countries. The assistant does not sit next to the cash back program. It is inside it.

Genevieve Shaw, Senior Director of Partnerships at RebatesMe, put it this way:

Our members have always known what they want to buy. The hard part was finding the right store, the right offer, and the right rate, and doing all three in different places. Now they just ask Remmee, and the answer already has their cash back in it.

— Genevieve Shaw, Senior Director of Partnerships, RebatesMe

What the partnership actually is

Cash back is a difficult category to get right in AI, because the assistant cannot be a generic shopping layer with a badge bolted on. The rate has to be real. The click has to track. The commission path has to be the one the platform already runs.

That is the work Brambles.ai is built for. We run AI chat and AI search for commerce publishers across cash back and rewards, content and media, brands, and retail, on each partner’s own catalog, affiliate tracking, and commission structure. RebatesMe did not have to rebuild member identity, merchant relationships, or how cash back gets credited. Remmee sits on top of the system they already operate.

Genevieve Shaw, Senior Director of Partnerships at RebatesMe, on why they chose Brambles.ai:

We looked hard at the AI vendors out there. Brambles.ai had everything we needed to integrate smoothly, with the most robust customization across every part of our setup, so we shipped in weeks instead of quarters.

— Genevieve Shaw, Senior Director of Partnerships, RebatesMe

We built Brambles.ai to bring AI to where shoppers already are: on the platforms they already trust, running on that platform’s own data and its own economics. RebatesMe spent thirteen years earning that trust. Remmee is proof you do not have to rebuild any of it to add AI.

— Derek Brambles, Founder & CEO, Brambles.ai

What this means for the category

If the shopping journey is moving from search-and-filter to a conversation, the platforms that already have the shopper’s trust should be the ones hosting that conversation. Not a third-party assistant that rediscovers the catalog from the outside. Not a new app that asks members to start over.

Remmee is the proof point for cash back. The same pattern holds for content publishers, deal sites, retail media, and brand-owned stores: put the assistant on the property, on first-party data, and keep the economics the partner already built.

Remmee is available now to every RebatesMe member at rebatesme.com. If you run a cash back, rewards, or commerce publishing platform and want the same model on your site, start with our deal-site overview or talk to us.