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Case Study · Fashion / apparel

Taka Studio elevates the shopping experience and drives revenue with Brambles.ai

AI-powered product guidance and Virtual Try-On help Taka Studio deliver a personalized experience that converts more, increases AOV, and reduces support costs.

Taka Studio case study cover
33%
Conversion lift

Shoppers who engaged with Brambles.ai converted at a significantly higher rate.

24%
Higher AOV

Virtual try-on and product guidance led to higher average order value.

37%
Reduction in CS costs

AI-powered responses and automation reduced ticket volume and manual effort.

50%+
Try-on engagement

Over half of shoppers engage with virtual try-on before adding to cart.

The challenge

What Taka Studio was up against

Fit uncertainty was the biggest blocker to conversion

Apparel returns are dominated by sizing and fit. Shoppers who weren't sure how a piece would look on their body type would hesitate, abandon, or return.

Style guidance didn't scale through email or chat

Personal styling drove great results when humans could do it, but it didn't scale across every visitor or 24/7.

Support volume rose with growth

More orders meant more questions about fit, fabric, and styling — each one taking the team away from higher-value work.

The outcome

What changed with Brambles.ai

AI-Powered Product Guidance

Shoppers get personalized recommendations based on style, fit, fabric, and intent — helping them find the right pieces, faster.

Virtual Try-On for confident decisions

Shoppers see how garments look and fit on a model that matches their body type and preferences — reducing uncertainty and increasing conversion.

Better service, lower costs

AI instantly answers questions and handles routine requests, freeing the team to focus on high-value conversations.

Brambles.ai has become an essential part of how we serve our customers. It elevates the experience, drives results, and aligns with our commitment to thoughtful, elevated service.

Taka Studio Team

Capabilities used

How Taka Studio uses Brambles.ai

Virtual Try-On

Shoppers see fit, drape, and size on a model like them — collapsing fit anxiety.

AI Product Guidance

Personalized matches based on style, fabric, and shopper intent.

AI Customer Service

Handles routine fit, sizing, and shipping questions automatically.

Integrations

Native tools

Taka Studio connects Brambles.ai to the tools they already use:

  • Gorgias
  • Zendesk
  • Klaviyo

Ready to get results like Taka Studio?

Brambles.ai deploys in 2 minutes for publishers and 24-48 hours for retailers. No engineering required.

Brambles.ai | AI-Powered Agentic Commerce Platform